Archive for November, 2013

How Macy’s Uses Black Hat Methods to Improve SEO Ranking

How Macy's Uses Black Hat Methods to Improve SEO RankingFebruary 12, 2011, was a nightmarish day for J.C. Penney. In a well-researched article in the New York Times, David Segal exposed how the retailer had been buying links to improve its search engine ranking. Google immediately took manual action, and J.C. Penney quickly disappeared from Google search results. In December of the same year, I contacted David Segal regarding a solicitation that I received from a now-defunct company called Atrinsic that offered me $50 to link “shoes” in a blog post on Your Next Shoes to a specific page at While he seemed interested, David Segal decided notContinue reading »